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Christian Science Monitor sees traffic, revenues rising after 3 years of Web-first strategy

May 3, 2012

[Poynter – poynter.org] By Rick Edmonde

Three years ago, the Christian Science Monitor began a jump-in-the-deep-end version of digital transformation. The Monitor killed its five-day-a-week print edition, started a weekly magazine version and shifted daily operations entirely to the Web.

A protracted period, most of the first year, followed where everyone “was learning how to swim,” editor John Yemma recalled in a phone interview last week. For news staff particularly, the break from the “old industrial process” of once-a-day deadlines was wrenching.

But over the last two years, a slightly reduced staff has hit its stride with big improvements in traffic and the news organization’s finances. Read story»

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